Don’t know AI from BI? ERF from AFFF? That’s ok, this session is here to help guide you. With so many different technologies available for today’s fire service, it can be difficult to know what to do. The presentation will spend time on a brand agnostic walk-through of today's various data and technology choices. This will include records management, analytics systems, incident command technologies, and more while answering the question, “well, so what?” This can help guide decision-makers with a better understanding of what tools and technologies can increase the efficiency and effectiveness of their department.